{"product_id":"bucherer","title":"Bucherer","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"citation-15 citation-end-15\"\u003eBucherer - Background. \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFounded in 1888 by Carl Friedrich Bucherer in Lucerne, Bucherer occupied a unique dual position in the Swiss watch industry as both a prestigious retailer\/jeweller and a sophisticated manufacturer.\u003c!----\u003e This hybrid identity allowed the family-owned firm to influence Swiss horology from two fronts:\u003c!----\u003e\u003c\/p\u003e\n\u003cp\u003eAs a retailer, Bucherer’s most defining moment came in 1924, when Ernst Bucherer entered a partnership with Hans Wilsdorf of Rolex.\u003c!----\u003e At the time, Rolex was a fledgling brand; Bucherer’s early endorsement was instrumental in establishing Rolex as a global powerhouse, while simultaneously cementing Bucherer’s status as the ultimate destination for luxury timepieces.  These two companies have real history and cemented their future when Rolex bought out Bucherer in 2023.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e As a manufacturer, the company was equally forward-thinking.\u003c!----\u003e In 1919, they were among the first to pivot from pocket watches to decorative ladies' wristwatches.\u003c!----\u003e By the 1960s, Bucherer had become one of the top three Swiss producers of certified chronometers, emphasizing technical precision.\u003c!----\u003e They also played a vital role in the \"Quartz Revolution,\" joining the Swiss consortium that developed the Beta 21 movement in 1969.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eTech Specs.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eReference\u003c\/strong\u003e: unknown\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eYear\u003c\/strong\u003e:  c.1960s\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eMovement:\u003c\/strong\u003e  ETA 2390.                                                                                 \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eCase material:\u2028 \u003c\/strong\u003eChrome-plated\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eService History\u003c\/strong\u003e:  unknown\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003eDial:\u003c\/strong\u003e  cream white with patina\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e:  33.5mm (case diameter), 38mm lug-to-lug, 8mm thickness\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eWater Resistant:\u003c\/strong\u003e  No\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eCrown\u003c\/strong\u003e:  unsigned\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eStrap\/Bracelet:\u003c\/strong\u003e  new brown suede\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eLug Width\u003c\/strong\u003e:  17mm\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eBox \u0026amp; Papers\u003c\/strong\u003e: no\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eWarranty:\u003c\/strong\u003e  1 month\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eWatches modelled on a 7” (18cms) wrist\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eThis is a lovely, uncomplicated time-only vintage watch from the great Swiss jeweller and watchmaker, Bucherer. Its powered by an ETA 2390 (launched in 1955) which is running really well and keeping good time. The case is chrome-plated so has that worn look that stainless steel wouldn't give you; please see the images for the obvious wear on the case plating. The dial is the standout on this watch with its aged patina and lovely uniform lume still present on hands and dial pots.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Vintage Chronicle","offers":[{"title":"Default Title","offer_id":53753354322257,"sku":"0021","price":249.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/4148\/5649\/files\/zenithauto-77Bucherer1.jpg?v=1778578367","url":"https:\/\/www.vintagechronicle.co.uk\/products\/bucherer","provider":"Vintage Chronicle","version":"1.0","type":"link"}